Nike believes in crazy dreams and in honor of Dirk Nowitzki and his extraordinary achievement have created a customized Air Force 1 design for the German basketball star. And because such a special shoe does not belong in an ordinary box, the “Dreambox,” was created: made by hand with wood from a basketball court and engraved with Nike’s message to Dirk and every athlete who has a body: “All dreams are crazy until they come true. Dirk did it.”
The presentation of the Nike Bespoke iD design for Dirk Nowitzki was equally as exclusive: fans with dreams as crazy as Dirk’s were sought out via Facebook, and thousands participated. The dream that came true in the end was Alexander’s, a 19 year-old basketball fan from Frankfurt/Germany. He couldn’t wait to take his hero on, on court: “I want to play Dirk in one on one.” Alexander won and Nike sent him on his voyage to Dallas to present the inspired Air force 1 and compete one-on-one with Dirk Nowitzki.